When I started this blog, one of my goals was simple: help young people understand that hospitality can be more than just a paycheck. It can be a career. A calling. A way to make a genuine impact on people’s lives. Damien Olsen gets this better than most.
Damien is the Assistant Director of Food & Beverage at Montage Palmetto Bluff in South Carolina. But what sets him apart isn’t his title or the size of the operation he runs—it’s his philosophy. Above everything else, his departmental goal is to “create better people.” Not just better servers or managers, but better human beings.
That’s exactly the kind of leader we can all learn from. So I sat down with Damien to talk about servant leadership, how to convince young people this industry is worth pursuing, and why words are the most powerful tool a leader has. Here’s what he had to say.
Tell us about yourself – where you work and what you do.
I’m Damien Olsen, Assistant Director of Food & Beverage at Montage Palmetto Bluff in Bluffton, South Carolina. I’ve been here almost five years, but with Montage International for almost eight years.
We have about 10 revenue centers including banquets. I’m second in command in F&B, following my Director. I have a management team of about 12 managers who all report to me.
A majority of my days are spent removing roadblocks for our teams and investing in people to be a little bit better every day. I support the management teams with associate experiences, financial integrity, and product execution. I focus on revenue streams, but guest and associate experience is what drives my day to day.
What was your first hospitality job and what did it teach you?
I was hired from a career fair at my high school to work at The Gasparilla Inn located on Boca Grande Island, Florida. I was hired as a seasonal beach club attendant. I grew up in the area but was never exposed or experienced in the realm of luxury. The role was basically to greet guests, set up their beach chairs and umbrellas, provide towels and just overall be of service.
I wasn’t exactly the most outgoing person when it came to people I didn’t know, but this job taught me that I really needed to get out of my shell when it came to service and that meeting new people is such a blessing and not a burden.
What led you to pursue a career in F&B specifically?
F&B has my heart because of its intensity. F&B gives me the closest feeling of a high functioning sports team, which drives my competitive nature to a whole new level.
Consistency is such a huge piece of the food service industry. Each day we have to be on stage and perform at a very high level for people who experienced it prior and want it again, or those who have never experienced it but have expectations through the roof.
Do you have a leadership philosophy? A north star or core value?
Yes, absolutely. Servant leadership. I have been so fortunate to experience a few promotions over my life thus far and I attribute it to those leaders who never gave up on me and pushed me to see what I didn’t see.
I will absolutely never give up on my team. This goes personally and professionally. I spend a lot of time trying to get to know them all, so that I better understand their needs and how to get the best out of them. Relationships for me are top priority. If I understand you as a person, I know how to lead you better. Simple as that. They feel cared for and trusted.
I live my life in a way where I am owed nothing. I deserve nothing, and rent is due absolutely every day. This allows me a place of humility always. I have been blessed in so many ways in my life and I choose to use gratitude, positive attitude and my words to better the world around me.
Words are words, but used in the right way can be the tool that allows people to see beyond, push through adversity and become a better professional or person.
Most importantly, it’s my actions that I take pride in. I try my hardest to lead by example, be fair but firm, hold people to a standard but live with empathy, and overall do anything I say I am going to do and never ask something I wouldn’t do.
Finally, integrity is a value held within the eight values we hold ourselves to at Montage. But for me personally, it means everything. It is a sign of good character. I have made many mistakes in my life and challenged relationships through my actions, but it was all to help build a better person in the long run. Integrity shines the brightest when actioned.
You keep a guest check on your wall. Tell me about that.
I have a check that I hung up from April 6th, 2022. It was the day after we opened River House when I was the restaurant GM. A guest wrote on the top: “an hour and 30 minutes for bread, another hour and 50 minutes for food.” He documented every item that was cold – which they weren’t supposed to be – and basically obliterated me in the middle of the dining room on our second day open.
It was a $428 bill for four people and it’s the most humbling reminder I have that I consistently look at. It tells me: Hey, you’re not perfect. You’re trying to be, but you’re not perfect.
Tell me about your goals as a leader.
Above anything else, my department goal is to create better people. It keeps me grounded and fighting for the same thing. It doesn’t matter the tenure – you’re creating a better person.
Associates today want purpose. They don’t want to just clock in and clock out. But when you make them feel like they just want to clock in and clock out, they’re just going to clock in and clock out.
I have associates at multiple restaurants at this point that stay late after their shift to build training packets for newer staff. It’s not because I said, “Hey Joe, you’re going to create that.” It’s because they feel part of the solution. That’s what creates people to go above the call of duty.
Can you give me an example of someone you’ve helped develop?
I have a young man who started here as a server assistant. He comes from a very broken lifestyle that probably didn’t allow him the confidence to aspire to be more than what society dictates.
With a lot of push and a lot of direction and a lot of drive from people that believe in him, he’s now a server making close to $400 a night on average. He’s a success story because now he’s dealing with clientele that he would otherwise not be associating with. And it’s just by the simple formula of believing in somebody.
One goal of this blog is to help young people understand that hospitality can be more than just a paycheck. How do you convince someone that this industry is worth pursuing?
The overarching message that I’ve always sent is that this can be fun. Every time the stigma of food and beverage comes to light, it’s like “bye bye weekends, holidays and nights.” I think that is incredibly archaic and can be fixed through smart leadership.
How do I convince young associates here in food and beverage to really differentiate between being a server as a job or being a server as a career? It’s more or less finding people that want it, that care. I can’t teach you to care, but I can teach you the technical aspects of your job.
This industry has so many perks. You’re learning how to be a better person. You’re gaining skills that will benefit you far beyond the dining room.
What does a one-on-one conversation with a team member look like for you?
The first question that comes out of my mouth is I ask them how they’re doing. I’m not asking like, “Hey, how you doing?” It’s like, “Hey Joe, how are you? How is Joe today?” And I make him tell me, “Well, you know, I got such and such going on at home. My dog’s going through this.”
I’ve made multiple people cry in my office because I make them download what is happening in their life. I must understand it because then I have a place of empathy, but I also have a place of understanding when you’re not performing at the level I need you to.
If I understand you as a person, I know how to lead you better. Simple as that.
How do you show recognition to your team?
Many who know me know that I am very energetic, so this radiates with my efforts to make people feel good. I love recognizing the basics of one’s job – whether they carried a large tray of soiled dishes with one hand, dropped the items at the table the correct way, nailed their financial review, or helped cultivate a culture of winning. I try to praise in public as much as I can and make our teams understand that we see a lot and need to support great behaviors.
We use handwritten “magic cards” at Montage to recognize valiant efforts and great attitudes.
I do not think recognition always needs to be at the hands of gift cards or trips. Most times people just want to be told they are appreciated and doing a great job.
Imagine a world where we spend more time saying to people we enjoy: “I am so happy you are here with us.”
What separates good service from great service?
Simply put – personalization. The best service I have ever experienced was the natural flow of allowing the guests to drive the bus on timing, but the service team was always there to take the wheel when needed. Most people do not want to make decisions, and when a confident service team comes up and demonstrates that, I get excited.
It means they are reading the room, paying attention to details and overall just caring. I tell my teams all the time: It is truly about “how we make people feel” and that can be shown in a plethora of ways. Whether through anticipatory service needs or just checking in on the guests and thanking us for being patrons.
What’s your best advice for someone stepping into their first leadership role?
Enjoy the ride. Professionals these days want to be CEOs tomorrow but often never stop to appreciate the ride it took to get there, where you grow as a person and learn so much more about yourself than you learn about those around you.
It’s a marathon and not a sprint. Find a leader you trust and want to be around and learn from and stick to them. We stay for the people, not for the corporate flag.
Make sure you always stay uncomfortable. The best moments of my career were me deciding to do something I really didn’t have the confidence in doing but that I knew were worth the effort.
Who do you follow? Any must-reads for new leaders?
Simon Sinek is incredible. Unreasonable Hospitality is an absolutely must read. Will Guidara is my spirit animal and embodies through his experiences and words everything I believe in when it comes to hospitality.
The Culture Code is a book my team has gifted us to read for a course. Culture is a community effort that is often overlooked but can do so much harm if not prioritized in an organization.
LIGHTNING ROUND
Coffee order?
Buzz latte from our Buzz coffee shop – cinnamon, honey, espresso, milk. See you later.
Best meal you ever had?
Daniel Humm’s Charleston Place pop-up in Charleston. The team knew we were coming. We felt seen, heard and understood. They were like, “Here we go, strap in and let’s get ready to party.”
If you weren’t in hospitality, what would you be doing?
Either a firefighter or a pilot.
Guilty pleasure TV show?
Tell Me Lies on Hulu
One small thing everyone in leadership should do every day?
Find something to be grateful for each morning. Or workout – work out in the morning and you’re a changed person.
Favorite quote?
“Service is the delivery of a product. Hospitality is how that delivery feels.”
Favorite interview question to ask?
“In your own words, what is luxury?”
Fill in the blank: The secret to great hospitality is…
Treating everyone as if they’re in your own home.
Damien Olsen is the Assistant Director of Food & Beverage at Montage Palmetto Bluff in Bluffton, South Carolina.